The Long Road to Safer Roads
For the logistics industry, road accidents can be a chronic problem, particularly in emerging markets like China, where rapid urbanization and infrastructure growth result in more vehicles on the roadways each year. The industry is working to make roadways safer, and Prologis is contributing to this effort with its China Road Safety Program.
The Prologis China Road Safety Program, which began in 2013 as a corporate social responsibility initiative to promote safe driving in China, has turned into a tool for better serving customers, employees, communities and local governments. It is also a way to enhance the reputation of the logistics industry overall.
After initial rollout in Eastern China and Western China, the Prologis China Road Safety Program expanded into the south and north of the country, training over 100 drivers and road-related staff each year. Every driver who completes the training is recognized with a special safe driving kit.
The goal of the Prologis China Road Safety Program is to increase drivers’ knowledge and equip them with tools to help reduce road tragedies. According to the chief of the Guangzhou Traffic Police Administration, “China is one of the top three countries with the highest road deaths for many years in a row.” The chief adds, “The work Prologis is doing will definitely have a far-reaching impact, for which we are so appreciative.”
Prologis launched its driver safety training in 2013 at the Prologis Jiuting Logistics Center in Shanghai. The company’s second road safety program training was held at the Prologis Chengdu Airport Logistics Center in September of the same year. That event was supported by the center’s three tenants—Deppon Logistics, Geodis and Walmart—as well as the Chengdu Shuangliu Traffic Police Administration, demonstrating support from the local authorities for road safety. Because community safety programs fit well with Prologis’ social responsibility initiatives, driver safety training programs are integrated into Prologis’ global day of service, IMPACT, throughout China.
One of the recent sessions at Prologis Tianjin Ninghe Logistics Center was backed by national customer Deppon Logistics, as well as several international customers. “At Deppon, we take pride in being a responsible corporate citizen and road safety is one of our focus areas,” says Gong Fu, Deppon’s office manager. “So when we were presented with this opportunity, we immediately responded with a ‘yes’ and started signing up our drivers.”
The Chinese logistics industry is projected to grow at a rapid pace. To support this growth, Ben Cornish, president for Prologis China, says there are plans for the Prologis China Road Safety Program to extend its reach in 2017 and beyond.